{"id":65,"date":"2018-11-28T14:07:27","date_gmt":"2018-11-28T14:07:27","guid":{"rendered":"http:\/\/localhost\/themes\/2019\/yoko\/Website_WP\/index.php\/getting-started\/"},"modified":"2025-01-24T17:11:30","modified_gmt":"2025-01-24T17:11:30","slug":"getting-started","status":"publish","type":"page","link":"https:\/\/www.plazida.com\/en\/","title":{"rendered":"Branding"},"content":{"rendered":"<h1>Consultant for slow branding and beautiful experiences.<\/h1>\n<p><p>\n        <a href=\"\/en\/contact\">Tell us how we can help you<\/a>\n    <\/p>\n<\/p>\n<h2>Slow Branding<\/h2>\n<div>We help create the brands we&#8217;d like to work for.<\/div>\n<h3>Minimum viable brands<\/h3>\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/icon-white.png\" alt=\"\"><\/p>\n<div>The strategy, creativity and heart you need to launch your brand. Nothing more, nothing less.<\/div>\n<h3>Personal brand<\/h3>\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/icon-white.png\" alt=\"\"><\/p>\n<div>A guided process of self-discovery and management of your differential essence.<\/div>\n<h3>Mentoring<\/h3>\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/icon-white.png\" alt=\"\"><\/p>\n<div>Accompanying you in the process of growing and strengthening your brand.<\/div>\n<p><p>\n        <a href=\"\/en\/slow-branding\">Learn more<\/a>\n    <\/p>\n<\/p>\n<h2>Beautiful experiences<\/h2>\n<div>Experiences where you will collaborate, find connections, share passions and develop personally and professionally.<\/div>\n<p><p>\n        <a href=\"\/en\/experiences\">Learn more<\/a>\n    <\/p>\n<\/p>\n<h2>What they say about us<\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/plazida-testimonios-ines-1.png\" alt=\"In\u00e9s Sagrario\"><\/p>\n<h3>In\u00e9s Sagrario<\/h3>\n<p><strong>In\u00e9s Sagrario.<\/strong> Founder of  Ekonoke.<\/p>\n<div>&#8220;I\u2019m so impressed by the vision that Pl\u00e1zida has brought to our project, making our dream feel like it\u2019s even more ours and the world\u2019s, more powerful. We have learned a lot along the way. Pl\u00e1zida&#8217;s strategy and naming expertise has really given us wings to reach infinity and beyond. Thank you from the bottom of our hearts. I hope you can continue to light up the dreams of many others like us.&#8221;<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/plazida-testimonios-ellen.png\" alt=\"Ellen Merryweather\"><\/p>\n<h3>Ellen Merryweather<\/h3>\n<p><strong>Ellen Merryweather.<\/strong>  Former Social Media Manager at  Pl\u00e1zida.<\/p>\n<div>&#8220;If you&#8217;re looking for a brand expert, go to Pl\u00e1zida. They know everything there is to know about creating beautiful and meaningful brands. Their eye for design and attention to detail are second to none. Everything they do is with intention and purpose. And for the digital nomads who come to Madrid, you won&#8217;t find anyone more welcoming than Irene and her &#8220;Pl\u00e1zidians&#8221;.<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/plazida-testimonios-angel.png\" alt=\"Angel Espinosa\"><\/p>\n<h3>Angel Espinosa<\/h3>\n<p><strong>Angel Espinosa.<\/strong>  Artesano de peque\u00f1os mundo visuales.<\/p>\n<div>&#8220;Working with Irene is the best financial and time investment I&#8217;ve made in 15 years. As fate would have it, I was lucky enough to work on a brand project with Irene. Impressed by her knowledge and skills, I decided to roll up my sleeves and put my personal brand strategy in her hands. Irene has been able to see, polish and show my full potential, helping me to build solid and lasting pillars. Focus, consistency and honesty: these are the three values that stand out from Irene&#8217;s work&#8221;<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/plazida-testimonios-javier.png\" alt=\"Javier Mir\u00f3\"><\/p>\n<h3>Javier Mir\u00f3<\/h3>\n<p><strong> Javier Mir\u00f3.<\/strong> Founder of  Autorqu\u00eda.<\/p>\n<div>&#8220;I already know that my next brand projects are going to be done with Plazida.<br \/>\nI came to Irene looking to build a brand image from scratch for my new company. Getting into her hands was a success from the very first minute. Everything was worked to the millimeter. And it&#8217;s a winning image that I doubt I would have achieved otherwise. Never on my own, that&#8217;s for sure. Finally, I wouldn&#8217;t want to leave the human side behind. Irene knows how to pamper the client. She is attentive, empathetic, positive, vital, faces difficulties openly and without qualms, but always seeking to be constructive. Definitely a success.&#8221;\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/plazida-testimonios-kerry.png\" alt=\"Kerry-Ann Powell\"><\/p>\n<h3>Kerry-Ann Powell<\/h3>\n<p><strong> Kerry-Ann Powell. <\/strong> Executive coach.<\/p>\n<div>\u201cI am so glad I found Irene and Plazida. I was looking for a place to meet other business owners when I moved to Spain. I found that and much more. I discovered a place where I could call home and that is even better.\u201d\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/plazida-testimonios-eduardo.png\" alt=\"Eduardo de Porras\"><\/p>\n<h3>Eduardo de Porras<\/h3>\n<p><strong>Eduardo de Porras. <\/strong>Founder of Howdazz.<\/p>\n<div>&#8220;One of the hardest decisions I&#8217;ve ever made is to trust a provider to change my company&#8217;s name. After agonizing long and hard, we decided to trust Irene from Pl\u00e1zida. After an incredible journey of discovery, she presented us with 8 options that we would never have imagined in our entire lives. We fell in love with the most risky option, HOWDAZZ. We like our name so much that we have updated the name of our company to match the brand\u2019s. Thank you for your work!&#8221;<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/plazida-testimonios-jimena.png\" alt=\"Jimena Vilar\u00f3\"><\/p>\n<h3>Jimena Vilar\u00f3<\/h3>\n<p><strong>Jimena Vilar\u00f3 . <\/strong> Founder of  Alawa.<\/p>\n<div>&#8220;It was so useful and interesting to work with Irene for our new project to help us conceive the brand for our products and services before changing our image and launching into our new adventure. Thank you Irene for listening to us, respecting our ideas, and working on our project, in addition with your experience, talent, creativity, technique, wisdom, love and desire! I 1000% recommend your work and input&#8221;.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h2>Blog<\/h2>\n<p><p>\n        <a href=\"\/en\/blog\">Learn more<\/a>\n    <\/p>\n<\/p>\n<div>Our latest branding projects<\/div>\n<div><a href=\"https:\/\/www.plazida.com\/en\/projects\/blauver\">Blauver<\/a><\/div>\n<div>\n<p>Spirulina, naturally.<\/p>\n<\/div>\n<p><p>\n        <a href=\"\/en\/projects\">See projects<\/a>\n    <\/p>\n<\/p>\n<h2>Subscribe to our newsletter<\/h2>\n<div>You will only receive useful information about our upcoming experiences and articles. Rest assured, we hate spam as much as you do;)<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"header_transparent\":false,\"header_transparent_noplaceholder\":false,\"image_position\":\"center-center\",\"overlap\":false,\"padding\":\"large\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"3-4,1-4\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-4\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Consultant for slow branding and beautiful experiences.\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n\\n}\",\"title_element\":\"h1\",\"title_style\":\"heading-medium\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"large\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Tell us how we can help you\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"contact\",\"link_title\":\"Tell us your project\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\"}}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section { background-color:#ff7760;}\",\"image_position\":\"center-center\",\"padding\":\"small\",\"padding_remove_bottom\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"small\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Slow Branding\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\n color:#fff;\\n    padding-top:30px;\\n}\",\"margin\":\"default\",\"margin_remove_bottom\":false,\"text_align\":\"center\",\"title_element\":\"h2\",\"title_style\":\"h1\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"We help create the brands we'd like to work for.\",\"css\":\".el-element { color:#fff;}\",\"margin\":\"default\",\"text_align\":\"center\",\"text_style\":\"large\"}}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section { background-color:#ff7760;}\",\"image_position\":\"center-center\",\"padding\":\"small\",\"padding_remove_bottom\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-3,1-3,1-3\",\"margin\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"css\":\".el-column { padding-bottom:40px;}\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_small\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Minimum viable brands\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\n color:#fff;\\n}\",\"margin\":\"small\",\"text_align\":\"center\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/icon-white.png\",\"image_svg_color\":\"emphasis\",\"margin\":\"remove-vertical\",\"text_align\":\"center\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"The strategy, creativity and heart you need to launch your brand. 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We have learned a lot along the way. Pl\\u00e1zida's strategy and naming expertise has really given us wings to reach infinity and beyond. Thank you from the bottom of our hearts. I hope you can continue to light up the dreams of many others like us.\\\"\",\"image\":\"wp-content\\\/uploads\\\/plazida-testimonios-ines-1.png\",\"image_alt\":\"In\\u00e9s Sagrario\",\"meta\":\"<strong>In\\u00e9s Sagrario.<\\\/strong> Founder of  Ekonoke.\",\"title\":\"In\\u00e9s Sagrario\"}},{\"type\":\"slideshow_item\",\"props\":{\"content\":\"\\\"If you're looking for a brand expert, go to Pl\\u00e1zida. They know everything there is to know about creating beautiful and meaningful brands. Their eye for design and attention to detail are second to none. Everything they do is with intention and purpose. And for the digital nomads who come to Madrid, you won't find anyone more welcoming than Irene and her \\\"Pl\\u00e1zidians\\\".\",\"image\":\"wp-content\\\/uploads\\\/plazida-testimonios-ellen.png\",\"image_alt\":\"Ellen Merryweather\",\"meta\":\"<strong>Ellen Merryweather.<\\\/strong>  Former Social Media Manager at  Pl\\u00e1zida.\",\"title\":\"Ellen Merryweather\"}},{\"type\":\"slideshow_item\",\"props\":{\"content\":\"\\\"Working with Irene is the best financial and time investment I've made in 15 years. As fate would have it, I was lucky enough to work on a brand project with Irene. Impressed by her knowledge and skills, I decided to roll up my sleeves and put my personal brand strategy in her hands. Irene has been able to see, polish and show my full potential, helping me to build solid and lasting pillars. 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Definitely a success.\\\"\\n\",\"image\":\"wp-content\\\/uploads\\\/plazida-testimonios-javier.png\",\"image_alt\":\"Javier Mir\\u00f3\",\"meta\":\"<strong> Javier Mir\\u00f3.<\\\/strong> Founder of  Autorqu\\u00eda.\",\"title\":\"Javier Mir\\u00f3\"}},{\"type\":\"slideshow_item\",\"props\":{\"content\":\"\\u201cI am so glad I found Irene and Plazida. I was looking for a place to meet other business owners when I moved to Spain. I found that and much more. I discovered a place where I could call home and that is even better.\\u201d\\n\",\"image\":\"wp-content\\\/uploads\\\/plazida-testimonios-kerry.png\",\"image_alt\":\"Kerry-Ann Powell\",\"meta\":\"<strong> Kerry-Ann Powell. <\\\/strong> Executive coach.\",\"title\":\"Kerry-Ann Powell\"}},{\"type\":\"slideshow_item\",\"props\":{\"content\":\"\\\"One of the hardest decisions I've ever made is to trust a provider to change my company's name. After agonizing long and hard, we decided to trust Irene from Pl\\u00e1zida. After an incredible journey of discovery, she presented us with 8 options that we would never have imagined in our entire lives. We fell in love with the most risky option, HOWDAZZ. We like our name so much that we have updated the name of our company to match the brand\\u2019s. Thank you for your work!\\\"\\n\\n\",\"image\":\"wp-content\\\/uploads\\\/plazida-testimonios-eduardo.png\",\"image_alt\":\"Eduardo de Porras\",\"meta\":\"<strong>Eduardo de Porras. <\\\/strong>Founder of Howdazz.\",\"title\":\"Eduardo de Porras\"}},{\"type\":\"slideshow_item\",\"props\":{\"content\":\"\\\"It was so useful and interesting to work with Irene for our new project to help us conceive the brand for our products and services before changing our image and launching into our new adventure. Thank you Irene for listening to us, respecting our ideas, and working on our project, in addition with your experience, talent, creativity, technique, wisdom, love and desire! 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Rest assured, we hate spam as much as you do;)\",\"margin\":\"default\",\"margin_remove_top\":true,\"maxwidth\":\"xlarge\",\"text_align\":\"center\"}},{\"type\":\"newsletter\",\"props\":{\"block_align\":\"center\",\"button_icon\":\"mail\",\"button_mode\":\"button\",\"button_style\":\"primary\",\"cmonitor\":{\"client_id\":\"\",\"list_id\":\"\"},\"css\":\".el-input { border-radius: 33px; background:#fff; border:1px solid #666; font-size:15px; padding-left:15px; }\\n.uk-form .uk-grid-small div:nth-child(2) { display:none; }\\n\",\"form_size\":\"small\",\"gap\":\"small\",\"label_button\":\"Send\",\"label_email\":\"Email\",\"label_first_name\":\"Name\",\"label_last_name\":\"Apellido\",\"layout\":\"grid\",\"mailchimp\":{\"client_id\":\"\",\"list_id\":\"02e23c2548\",\"double_optin\":true},\"maxwidth\":\"large\",\"provider\":{\"name\":\"mailchimp\",\"after_submit\":\"message\",\"message\":\"You have successfully subscribed. Thank you.\",\"redirect\":\"\"},\"show_name\":true}}]}]}]}],\"version\":\"4.5.1\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consultant for slow branding and beautiful experiences. Tell us how we can help you Slow Branding We help create the brands we&rsquo;d like to work for. Minimum viable brands The strategy, creativity and heart you need to launch your brand. Nothing more, nothing less. Personal brand A guided process of self-discovery and management of your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3973,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-65","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding - Pl\u00e1zida<\/title>\n<meta name=\"description\" content=\"The consulting company for slow branding and beautiful experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plazida.com\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding - Pl\u00e1zida\" \/>\n<meta property=\"og:description\" content=\"The consulting company for slow branding and beautiful experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.plazida.com\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"Pl\u00e1zida\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T17:11:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.plazida.com\/en\/wp-content\/uploads\/1200px-x-630px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.plazida.com\/en\/wp-content\/uploads\/1024px-x-512px.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.plazida.com\/en\/\",\"url\":\"https:\/\/www.plazida.com\/en\/\",\"name\":\"Branding - 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