{"id":70,"date":"2019-02-01T08:35:53","date_gmt":"2019-02-01T08:35:53","guid":{"rendered":"http:\/\/localhost\/themes\/2019\/yoko\/Website_WP\/index.php\/art\/"},"modified":"2023-11-24T20:45:52","modified_gmt":"2023-11-24T20:45:52","slug":"slow-branding","status":"publish","type":"page","link":"https:\/\/www.plazida.com\/en\/slow-branding","title":{"rendered":"Slow Branding"},"content":{"rendered":"<h1>Slow Branding<\/h1>\n<div>\n<p class=\"p1\"><strong>Slow branding<\/strong> is an intentional, holistic and thoughtful approach to creating brands that are part of the solutions the world needs.<\/p>\n<p class=\"p1\">A <strong>slow brand<\/strong> aspires to be:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><b>Authentic<\/b>: it delivers what it promises by building trust with honesty, courage and good faith.<\/li>\n<li class=\"li1\"><b>Aligned<\/b>: with the founders&#8217; values, its audience&#8217;s expectations and the world&#8217; s most pressing needs.<\/li>\n<li class=\"li1\"><b>Beautiful<\/b>: designed with professionalism, harmony, aesthetics and love of detail.<\/li>\n<li class=\"li1\"><b>Durable<\/b>: conceived with the talent of good craftsmanship so that it will last for many years and even outlive us.<\/li>\n<li class=\"li1\"><b>Aware<\/b> of what is happening in the world and of its responsibility to bring about the necessary transformation.<\/li>\n<li class=\"li1\"><b>Regenerative<\/b>: identifies companies or products designed to restore, renew and revitalise the planet and our habits.<\/li>\n<li class=\"li1\"><b>Circular:<\/b> symbolises products and services that re-enter the system generating zero waste.<\/li>\n<\/ul>\n<p class=\"p1\">Individual conscience and collective conscience intertwine in a systemic way to create better brands, which symbolise and identify better companies and products.<\/p>\n<p>We work with entrepreneurs with a heart, who want to do business differently. Solution seekers, dreamers, idealists, passionate people. Innovators who are open to trying new things and who are the driving force behind the transformation the world needs. Those who dare to step up to the plate. Those who, whatever they do, think big about their impact on people and the world. People who think about what they can improve in other people\u2019s lives instead of focusing on the bottom line.<\/p>\n<\/div>\n<p>\n    <a href=\"\/en\/contact\">Let us know how we can help you<\/a>\n<\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/prueba-proyecto-3.jpg\" alt=\"ekonoke\"><\/p>\n<h2>ekonoke<\/h2>\n<p>Eat as you are. Lettuce for the 21st century.<\/p>\n<div>\n<p>The current food system uses most of our land and water. It is the biggest cause of biodiversity loss and deforestation and accounts for about a quarter of all greenhouse gas emissions. Although we depend on nature to feed us, how we produce our food is the greatest threat to the planet today.\n<\/p>\n<\/div>\n<p><a href=\"\/en\/projects\/ekonake\">Learn more<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/competitiveness-2.jpg\" alt=\"competitiveness\"><\/p>\n<h2>Competitiveness<\/h2>\n<p>Making ecosystems thrive.<\/p>\n<div>\n<p class=\"p1\">We helped Competitiveness to reposition its brand to expand its scope of action to local ecosystems by agreeing on its new purpose, and highlighting its personality and brand DNA with a new tagline and key messages. We also revamped its visual identity and designed a new website.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p><a href=\"\/en\/projects\/rebranding-consulting\">Learn more<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/plazida-proyectos-magro-cardona-g-1.jpg\" alt=\"Magro Cardona\"><\/p>\n<h2>Magro Cardona<\/h2>\n<p>Reviving &#8220;Made in Spain&#8221; footwear.<\/p>\n<div>After several years of joint commercial experience in a major international luxury firm, Irene Magro and Ana Cardona decided to make their dream come true: to create a brand for the design and marketing of avant-garde, quality women&#8217;s shoes. This is how Magro Cardona was born.<\/div>\n<p><a href=\"\/en\/projects\/magro-cardona\">Learn more<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/plazida-proyectos-ongawa.jpg\" alt=\"Ongawa\"><\/p>\n<h2>Ongawa<\/h2>\n<p>Engineering for human development.<\/p>\n<div>All NGOs that focus on development seek a more just, sustainable, egalitarian, peaceful world. They all have great ideals and achievements in their fields of action and, in general, an impeccable public image.<\/div>\n<p><a href=\"\/en\/projects\/ongawa\">Learn more<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/plazida-proyectos-bocademia-g.jpg\" alt=\"Bocademia\"><\/p>\n<h2>Bocademia<\/h2>\n<p>The healthy fast food for M\u00e1laga breakfasts.<\/p>\n<div>Imagine a bar like a thousand others that there are in Spain. In a beautiful square in Fuengirola. With its beautiful terrace and its regular customers. A family business where they have put all their savings and thousands of hours of dedication.<\/div>\n<p><a href=\"\/en\/projects\/bocademia\">Learn more<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/proyecto-slow-branding-autarquia.jpg\" alt=\"Autorqu\u00eda\"><\/p>\n<h2>Autorqu\u00eda<\/h2>\n<p>The country where authors rule.<\/p>\n<div>MMV of a new brand that offers self-publishing support services. Autorqu\u00eda, the country where authors rule, identifies as a new professional publishing service company specifically designed to help new or unknown writers to self-publish their books. Its main purpose is to listen to these authors, enrich their work and boost their careers.\n<\/div>\n<p><a href=\"\/en\/projects\/autorquia\">Learn more<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/Pla%CC%81zida-branding-conCalma-01.jpg\" alt=\"\"><\/p>\n<h2>conCalma<\/h2>\n<p>An organic hair salon where you are the only guest.<\/p>\n<div>\n<p class=\"p1\"><span class=\"s1\">Iv\u00e1n and Noel, an interior designer and a stylist, decide to undertake together and set up, in an old carpentry shop in Chueca, a new concept of hairdressing and women&#8217;s clothing shop which they call &#8220;The well-furnished head&#8221;. A special place and a different hairdresser&#8217;s shop which, however, lacked a clear thread.<\/span><\/p>\n<\/div>\n<p><a href=\"\/en\/projects\/concalma\">Learn more<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/tostada.jpg\" alt=\"fresh spirulina\"><\/p>\n<h2>Blauver<\/h2>\n<p>Spirulina, naturally.<\/p>\n<div>\n<p>The rebranding project of Organa Espirulina, the pioneer organic farm marketing fresh spirulina in Spain, has entailed a whole makeover of the company&#8217;s way of being and introducing itself to the market. Blauver is the new name that will identify the company forever.<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.plazida.com\/en\/projects\/blauver\">Learn more<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>How we work<\/h2>\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/pez.png\" alt=\"\"><\/p>\n<h3>1. We dive in<\/h3>\n<div>\n<p>We begin by investigating and analyzing in depth your project and your client to bring you the best value. We always work with love, in a handmade and personalized way, listening and observing very closely. We discover together what you have to offer that is unique and special.<\/p>\n<\/p><\/div>\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/circulo.png\" alt=\"\"><\/p>\n<h3>2. We give meaning<\/h3>\n<div>\n<p>We help you create brands that make sense to you, your client and the world. Always based on ethics, honesty and integrity, we will make sure that everything you do, say or show will help your brand and, therefore, the world.<\/p>\n<\/p><\/div>\n<p><img decoding=\"async\" src=\"\/en\/wp-content\/uploads\/escaleras.png\" alt=\"\"><\/p>\n<h3>3. We inspire pride<\/h3>\n<div>\n<p>Lastly, we want to help you feel proud of your brand. Pride happens when we match an authentic story with a singular name and the best design possible, making sure to take into account the small details with care.<\/p>\n<\/p><\/div>\n<h2>What we do<\/h2>\n<h3>MMV: Minimum viable brands<\/h3>\n<div>\n<p>The strategy, creativity and heart you need for the first stages of your company&#8217;s branding. Nothing more, nothing less.<\/p>\n<\/p><\/div>\n<h3>Brand platform<\/h3>\n<div>\n<p>To understand, investigate, analyze, propose and agree on what we want to achieve and what meanings we want to associate with the brand, always from the user&#8217;s point of view.<\/p>\n<\/p><\/div>\n<h3>Verbal identity<\/h3>\n<div>\n<p>Create a brand name that connects with the differential essence and helps you to tell who you are, creatively translating the central idea of your brand into a tagline, defining the key messages and your tone of voice..<\/p>\n<\/p><\/div>\n<h3>Visual identity<\/h3>\n<div>\n<p>Create the codes that help identify and differentiate you visually: logo and\/or symbol, colors, typographies, photographic or illustrative visual style. Show the unique personality of your brand. Develop only what is necessary for its expression (stationary, signs, packaging, interior design&#8230;).<\/p>\n<\/p><\/div>\n<h3>Digital identity<\/h3>\n<div>\n<p>Create the identity in a coherent network with the idea of the brand and its verbal and visual expression codes: website, digital newsletter, presence and dialogue on social media.<\/p>\n<\/p><\/div>\n<h3>Manualization<\/h3>\n<div>\n<p>Development of systems for all brand developments put into a manual that reflects its soul and form of expression. Organization of the download center in the cloud with the ability to grant access to all the providers you\u2019d  like.<\/p>\n<\/p><\/div>\n<h3>Mentoring<\/h3>\n<div>\n<p>We also offer mentoring services to accompany you in the process of growing and strengthening your brand. We help you to get grants, prepare pitches to investors, select suppliers, review your communication or marketing plan or whatever you need.<\/p>\n<\/p><\/div>\n<h3>Personal branding<\/h3>\n<div>\n<p>When your company&#8217;s brand is you, the most important thing is that you discover who you are, what really motivates you, and what you have come to do in the world. Then, act accordingly. Your entrepreneurial project needs to be in line with your vision, values and personality.<\/p>\n<p>We offer you a guided process of self-discovery and management to find what differentiates you. We help you set SMART objectives and an action plan. Personal branding is the ultimate tool to control your reputation in all channels.<\/p>\n<\/div>\n<p>\n    <a href=\"\/en\/contact\">Find out what we can do for you<\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"name\":\"about\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"css\":\".el-section { background-color:#eadfc6;}\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Slow Branding\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\nfont-size:50px;\\n}\",\"title_element\":\"h1\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p class=\\\"p1\\\"><strong>Slow branding<\\\/strong> is an intentional, holistic and thoughtful approach to creating brands that are part of the solutions the world needs.<\\\/p>\\n\n\n<p class=\\\"p1\\\">A <strong>slow brand<\\\/strong> aspires to be:<\\\/p>\\n\n\n<ul class=\\\"ul1\\\">\\n\n\n<li class=\\\"li1\\\"><b>Authentic<\\\/b>: it delivers what it promises by building trust with honesty, courage and good faith.<\\\/li>\\n\n\n<li class=\\\"li1\\\"><b>Aligned<\\\/b>: with the founders' values, its audience's expectations and the world' s most pressing needs.<\\\/li>\\n\n\n<li class=\\\"li1\\\"><b>Beautiful<\\\/b>: designed with professionalism, harmony, aesthetics and love of detail.<\\\/li>\\n\n\n<li class=\\\"li1\\\"><b>Durable<\\\/b>: conceived with the talent of good craftsmanship so that it will last for many years and even outlive us.<\\\/li>\\n\n\n<li class=\\\"li1\\\"><b>Aware<\\\/b> of what is happening in the world and of its responsibility to bring about the necessary transformation.<\\\/li>\\n\n\n<li class=\\\"li1\\\"><b>Regenerative<\\\/b>: identifies companies or products designed to restore, renew and revitalise the planet and our habits.<\\\/li>\\n\n\n<li class=\\\"li1\\\"><b>Circular:<\\\/b> symbolises products and services that re-enter the system generating zero waste.<\\\/li>\\n<\\\/ul>\\n\n\n<p class=\\\"p1\\\">Individual conscience and collective conscience intertwine in a systemic way to create better brands, which symbolise and identify better companies and products.<\\\/p>\\n\n\n<p>We work with entrepreneurs with a heart, who want to do business differently. Solution seekers, dreamers, idealists, passionate people. Innovators who are open to trying new things and who are the driving force behind the transformation the world needs. Those who dare to step up to the plate. Those who, whatever they do, think big about their impact on people and the world. People who think about what they can improve in other people\\u2019s lives instead of focusing on the bottom line.<\\\/p>\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n}\",\"margin\":\"medium\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"large\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Let us know how we can help you\",\"icon_align\":\"left\",\"link\":\"contact\",\"link_title\":\"Call us\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"overlay-slider\",\"props\":{\"css\":\".el-title {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\n    color:#222222;\\n}\\n.el-meta {\\ncolor:#ff7760;\\ntext-transform:none;\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n\\n}\\n.el-content {\\ncolor:#000;\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n}\",\"link_style\":\"primary\",\"link_text\":\"Learn more\",\"margin\":\"large\",\"margin_remove_bottom\":false,\"margin_remove_top\":true,\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"h4\",\"nav\":\"dotnav\",\"nav_align\":\"center\",\"nav_breakpoint\":\"m\",\"nav_margin\":\"small\",\"overlay_maxwidth\":\"xlarge\",\"overlay_mode\":\"caption\",\"overlay_padding\":\"large\",\"overlay_position\":\"center-right\",\"overlay_style\":\"overlay-default\",\"overlay_transition\":\"fade\",\"show_content\":true,\"show_hover_image\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"slidenav\":\"\",\"slidenav_breakpoint\":\"s\",\"slidenav_margin\":\"medium\",\"slidenav_outside_breakpoint\":\"xl\",\"slider_autoplay\":true,\"slider_autoplay_pause\":false,\"slider_center\":true,\"slider_gap\":\"\",\"slider_height\":\"full\",\"slider_min_height\":300,\"slider_sets\":false,\"slider_width\":\"fixed\",\"slider_width_default\":\"1-1\",\"slider_width_medium\":\"\",\"text_align\":\"left\",\"text_align_breakpoint\":\"s\",\"title_element\":\"h2\",\"title_hover_style\":\"reset\",\"title_style\":\"heading-medium\"},\"children\":[{\"type\":\"overlay-slider_item\",\"props\":{\"content\":\"\n\n<p>The current food system uses most of our land and water. It is the biggest cause of biodiversity loss and deforestation and accounts for about a quarter of all greenhouse gas emissions. Although we depend on nature to feed us, how we produce our food is the greatest threat to the planet today.\\n<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/prueba-proyecto-3.jpg\",\"image_alt\":\"ekonoke\",\"link\":\"projects\\\/ekonake\",\"media_background\":\"#352A2A\",\"media_overlay\":\"rgba(79, 67, 67, 0)\",\"meta\":\"Eat as you are. Lettuce for the 21st century.\",\"text_color\":\"light\",\"title\":\"ekonoke\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"content\":\"\n\n<p class=\\\"p1\\\">We helped Competitiveness to reposition its brand to expand its scope of action to local ecosystems by agreeing on its new purpose, and highlighting its personality and brand DNA with a new tagline and key messages. We also revamped its visual identity and designed a new website.<\\\/p>\\n\n\n<p>\\u00a0<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/competitiveness-2.jpg\",\"image_alt\":\"competitiveness\",\"link\":\"projects\\\/rebranding-consulting\",\"media_background\":\"#352A2A\",\"media_overlay\":\"rgba(79, 67, 67, 0)\",\"meta\":\"Making ecosystems thrive.\",\"text_color\":\"light\",\"title\":\"Competitiveness\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"content\":\"After several years of joint commercial experience in a major international luxury firm, Irene Magro and Ana Cardona decided to make their dream come true: to create a brand for the design and marketing of avant-garde, quality women's shoes. This is how Magro Cardona was born.\",\"image\":\"wp-content\\\/uploads\\\/plazida-proyectos-magro-cardona-g-1.jpg\",\"image_alt\":\"Magro Cardona\",\"link\":\"projects\\\/magro-cardona\",\"media_background\":\"#352A2A\",\"media_overlay\":\"rgba(79, 67, 67, 0)\",\"meta\":\"Reviving \\\"Made in Spain\\\" footwear.\",\"text_color\":\"light\",\"title\":\"Magro Cardona\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"content\":\"All NGOs that focus on development seek a more just, sustainable, egalitarian, peaceful world. They all have great ideals and achievements in their fields of action and, in general, an impeccable public image.\",\"image\":\"wp-content\\\/uploads\\\/plazida-proyectos-ongawa.jpg\",\"image_alt\":\"Ongawa\",\"link\":\"projects\\\/ongawa\",\"media_background\":\"#352A2A\",\"media_overlay\":\"rgba(79, 67, 67, 0)\",\"meta\":\"Engineering for human development.\",\"text_color\":\"light\",\"title\":\"Ongawa\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"content\":\"Imagine a bar like a thousand others that there are in Spain. In a beautiful square in Fuengirola. With its beautiful terrace and its regular customers. A family business where they have put all their savings and thousands of hours of dedication.\",\"image\":\"wp-content\\\/uploads\\\/plazida-proyectos-bocademia-g.jpg\",\"image_alt\":\"Bocademia\",\"link\":\"projects\\\/bocademia\",\"media_background\":\"#352A2A\",\"media_overlay\":\"rgba(79, 67, 67, 0)\",\"meta\":\"The healthy fast food for M\\u00e1laga breakfasts.\",\"text_color\":\"light\",\"title\":\"Bocademia\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"content\":\"MMV of a new brand that offers self-publishing support services. Autorqu\\u00eda, the country where authors rule, identifies as a new professional publishing service company specifically designed to help new or unknown writers to self-publish their books. Its main purpose is to listen to these authors, enrich their work and boost their careers. \\n\",\"image\":\"wp-content\\\/uploads\\\/proyecto-slow-branding-autarquia.jpg\",\"image_alt\":\"Autorqu\\u00eda\",\"link\":\"projects\\\/autorquia\",\"media_background\":\"#352A2A\",\"media_overlay\":\"rgba(79, 67, 67, 0)\",\"meta\":\"The country where authors rule.\",\"text_color\":\"light\",\"title\":\"Autorqu\\u00eda\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"content\":\"\n\n<p class=\\\"p1\\\"><span class=\\\"s1\\\">Iv\\u00e1n and Noel, an interior designer and a stylist, decide to undertake together and set up, in an old carpentry shop in Chueca, a new concept of hairdressing and women's clothing shop which they call \\\"The well-furnished head\\\". A special place and a different hairdresser's shop which, however, lacked a clear thread.<\\\/span><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/Pla\\u0301zida-branding-conCalma-01.jpg\",\"link\":\"projects\\\/concalma\",\"meta\":\"An organic hair salon where you are the only guest.\",\"title\":\"conCalma\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"content\":\"\n\n<p>The rebranding project of Organa Espirulina, the pioneer organic farm marketing fresh spirulina in Spain, has entailed a whole makeover of the company's way of being and introducing itself to the market. Blauver is the new name that will identify the company forever.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/tostada.jpg\",\"image_alt\":\"fresh spirulina\",\"link\":\"https:\\\/\\\/www.plazida.com\\\/en\\\/projects\\\/blauver\",\"meta\":\"Spirulina, naturally.\",\"title\":\"Blauver\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section { background-color:#ffa08e;}\",\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"How we work\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\n}\",\"title_element\":\"h2\",\"title_style\":\"h1\"}}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section { background-color:#ffa08e;}\",\"image_position\":\"center-center\",\"padding_remove_top\":true,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/pez.png\",\"image_svg_color\":\"emphasis\",\"image_width\":\"110\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"1. We dive in\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\n}\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>We begin by investigating and analyzing in depth your project and your client to bring you the best value. We always work with love, in a handmade and personalized way, listening and observing very closely. We discover together what you have to offer that is unique and special.<\\\/p> \",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n}\",\"margin\":\"small\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/circulo.png\",\"image_svg_color\":\"emphasis\",\"image_width\":\"110\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"2. We give meaning\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\n}\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>We help you create brands that make sense to you, your client and the world. Always based on ethics, honesty and integrity, we will make sure that everything you do, say or show will help your brand and, therefore, the world.<\\\/p> \",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n}\",\"margin\":\"small\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/escaleras.png\",\"image_svg_color\":\"emphasis\",\"image_width\":\"110\",\"margin\":\"default\"}},{\"type\":\"headline\",\"props\":{\"content\":\"3. We inspire pride\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\n}\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Lastly, we want to help you feel proud of your brand. Pride happens when we match an authentic story with a singular name and the best design possible, making sure to take into account the small details with care.<\\\/p> \",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n}\",\"margin\":\"small\"}}]}]}]},{\"type\":\"section\",\"props\":{\"css\":\".el-section { background-color:#ace6e8;}\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"What we do\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\n}\",\"title_element\":\"h2\",\"title_style\":\"h1\"}},{\"type\":\"headline\",\"props\":{\"content\":\"MMV: Minimum viable brands\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\n}\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>The strategy, creativity and heart you need for the first stages of your company's branding. Nothing more, nothing less.<\\\/p> \",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n}\",\"margin\":\"small\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Brand platform\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\npadding-left:20px;\\nfont-size:21px;\\n}\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>To understand, investigate, analyze, propose and agree on what we want to achieve and what meanings we want to associate with the brand, always from the user's point of view.<\\\/p> \",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\npadding-left:20px;\\n}\",\"margin\":\"small\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Verbal identity\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\npadding-left:20px;\\nfont-size:21px;\\n}\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Create a brand name that connects with the differential essence and helps you to tell who you are, creatively translating the central idea of your brand into a tagline, defining the key messages and your tone of voice..<\\\/p> \",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\npadding-left:20px;\\n}\",\"margin\":\"small\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Visual identity\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\npadding-left:20px;\\nfont-size:21px;\\n}\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Create the codes that help identify and differentiate you visually: logo and\\\/or symbol, colors, typographies, photographic or illustrative visual style. Show the unique personality of your brand. Develop only what is necessary for its expression (stationary, signs, packaging, interior design...).<\\\/p> \",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\npadding-left:20px;\\n}\",\"margin\":\"small\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Digital identity\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\npadding-left:20px;\\nfont-size:21px;\\n}\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Create the identity in a coherent network with the idea of the brand and its verbal and visual expression codes: website, digital newsletter, presence and dialogue on social media.<\\\/p> \",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\npadding-left:20px;\\n\\n}\",\"margin\":\"small\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Manualization\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\npadding-left:20px;\\nfont-size:21px;\\n}\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Development of systems for all brand developments put into a manual that reflects its soul and form of expression. Organization of the download center in the cloud with the ability to grant access to all the providers you\\u2019d  like.<\\\/p> \",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\npadding-left:20px;\\n}\",\"margin\":\"small\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Mentoring\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\n}\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>We also offer mentoring services to accompany you in the process of growing and strengthening your brand. We help you to get grants, prepare pitches to investors, select suppliers, review your communication or marketing plan or whatever you need.<\\\/p> \",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n}\",\"margin\":\"small\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Personal branding\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\n}\",\"margin_remove_bottom\":true,\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>When your company's brand is you, the most important thing is that you discover who you are, what really motivates you, and what you have come to do in the world. Then, act accordingly. Your entrepreneurial project needs to be in line with your vision, values and personality.<\\\/p>\\n\n\n<p>We offer you a guided process of self-discovery and management to find what differentiates you. We help you set SMART objectives and an action plan. Personal branding is the ultimate tool to control your reputation in all channels.<\\\/p>\\n\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n}\",\"margin\":\"small\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"large\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Find out what we can do for you\",\"icon_align\":\"left\",\"link\":\"contact\",\"link_title\":\"Tell us about your project\"}}]}]}]}]}],\"version\":\"4.2.6\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slow Branding Slow branding is an intentional, holistic and thoughtful approach to creating brands that are part of the solutions the world needs. A slow brand aspires to be: Authentic: it delivers what it promises by building trust with honesty, courage and good faith. Aligned: with the founders&rsquo; values, its audience&rsquo;s expectations and the world&rsquo; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-70","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slow Branding - Pl\u00e1zida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plazida.com\/en\/slow-branding\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slow Branding - Pl\u00e1zida\" \/>\n<meta property=\"og:description\" content=\"Slow Branding Slow branding is an intentional, holistic and thoughtful approach to creating brands that are part of the solutions the world needs. 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