{"id":3266,"date":"2020-03-01T20:26:10","date_gmt":"2020-03-01T20:26:10","guid":{"rendered":"https:\/\/www.inquietudestudio.com\/desarrollo\/plazida\/?p=3266"},"modified":"2020-03-24T22:01:41","modified_gmt":"2020-03-24T22:01:41","slug":"ongawa","status":"publish","type":"post","link":"https:\/\/www.plazida.com\/en\/projects\/ongawa","title":{"rendered":"Ongawa"},"content":{"rendered":"<p><img decoding=\"async\" src=\"wp-content\/uploads\/plazida-proyectos-ongawa-g.jpg\" alt=\"Ongawa\"><\/p>\n<h1>Ongawa<\/h1>\n<h2>Engineering for human development.<\/h2>\n<div>All NGOs that focus on development seek a more just, sustainable, egalitarian, peaceful world. They all have great ideals and achievements in their fields of action and, in general, an impeccable public image.<\/div>\n<div>\n<p>But just as in the private sector, they all compete for the attention and preference of their audiences because their survival depends on dwindling resources of public and private funding.  Demonstrating a strong track record, becoming a prestigious brand among their audiences of interest, working in a specific niche or having a privileged relationship with their investors are keys to carrying out their work.<\/p>\n<p>The assignment was to create a new name for an NGO that transforms the quality of life in villages thanks to its programmes by implementing basic infrastructures in disadvantaged areas of Nicaragua, Peru, Tanzania and Mozambique.<\/p>\n<p>ONGAWA was the name created by Pl\u00e1zida for this NGO that helps to eradicate severe poverty without falling into the sector&#8217;s clich\u00e9s or overused descriptions.<\/p>\n<p>Water is a symbol of all the basic infrastructures and of the well-being of people. The spelling with &#8220;w&#8221; is a nod to Swahili without losing its meaning for the Latin market.<\/p>\n<p>The name ONGAWA is short, memorable, distinctive and differentiated.<\/p>\n<p>It also helped to define a brand platform that would focus all the actions of the organization and a tagline that would accompany it in its main efforts.\n<\/p>\n<\/div>\n<div>\n<p>    <img decoding=\"async\" src=\"wp-content\/uploads\/plazida-proyectos-ongawa.jpg\" alt=\"Ongawa\"><\/p>\n<\/div>\n<p><!-- {\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"\",\"header_transparent\":\"\",\"animation\":\"\",\"padding_remove_bottom\":true},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\",\"breakpoint\":\"s\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\",\"match\":true},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"link_target\":\"\",\"image_border\":\"\",\"image_box_shadow\":\"\",\"image_hover_box_shadow\":\"\",\"image_box_decoration\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"image\":\"wp-content\\\/uploads\\\/plazida-proyectos-ongawa-g.jpg\",\"image_alt\":\"Ongawa\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"middle\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"\",\"title_decoration\":\"\",\"title_font_family\":\"\",\"title_color\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"margin\":\"default\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"Ongawa\",\"margin_remove_top\":true,\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\nfont-size:80px;\\n}\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"title_style\":\"\",\"title_decoration\":\"\",\"title_font_family\":\"\",\"title_color\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"margin\":\"small\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"margin_remove_top\":false,\"css\":\".el-element { font-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal; font-size:25px;}\",\"content\":\"Engineering for human development.\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"small\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"\",\"header_transparent\":\"\",\"animation\":\"\",\"padding_remove_bottom\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"lead\",\"text_color\":\"\",\"text_size\":\"\",\"column\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"All NGOs that focus on development seek a more just, sustainable, egalitarian, peaceful world. They all have great ideals and achievements in their fields of action and, in general, an impeccable public image.\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n}\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_color\":\"\",\"text_size\":\"\",\"column\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"\n\n<p>But just as in the private sector, they all compete for the attention and preference of their audiences because their survival depends on dwindling resources of public and private funding.  Demonstrating a strong track record, becoming a prestigious brand among their audiences of interest, working in a specific niche or having a privileged relationship with their investors are keys to carrying out their work.<\\\/p>\\n\n\n<p>The assignment was to create a new name for an NGO that transforms the quality of life in villages thanks to its programmes by implementing basic infrastructures in disadvantaged areas of Nicaragua, Peru, Tanzania and Mozambique.<\\\/p>\\n\n\n<p>ONGAWA was the name created by Pl\\u00e1zida for this NGO that helps to eradicate severe poverty without falling into the sector's clich\\u00e9s or overused descriptions.<\\\/p>\\n\n\n<p>Water is a symbol of all the basic infrastructures and of the well-being of people. The spelling with \\\"w\\\" is a nod to Swahili without losing its meaning for the Latin market.<\\\/p>\\n\n\n<p>The name ONGAWA is short, memorable, distinctive and differentiated.<\\\/p>\\n\n\n<p>It also helped to define a brand platform that would focus all the actions of the organization and a tagline that would accompany it in its main efforts.\\n<\\\/p>\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n}\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"small\",\"header_transparent\":\"\",\"animation\":\"\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"slideshow\",\"props\":{\"show_title\":false,\"show_meta\":false,\"show_content\":false,\"show_link\":false,\"show_thumbnail\":false,\"slideshow_min_height\":\"300\",\"slideshow_autoplay_pause\":true,\"nav\":\"\",\"nav_position\":\"bottom-center\",\"nav_position_margin\":\"medium\",\"nav_align\":\"center\",\"nav_breakpoint\":\"s\",\"thumbnav_width\":\"100\",\"thumbnav_height\":\"75\",\"thumbnav_svg_color\":\"emphasis\",\"slidenav\":\"default\",\"slidenav_margin\":\"small\",\"slidenav_breakpoint\":\"s\",\"slidenav_outside_breakpoint\":\"xl\",\"overlay_position\":\"center-left\",\"overlay_animation\":\"parallax\",\"title_element\":\"h3\",\"meta_style\":\"meta\",\"meta_align\":\"below-title\",\"link_text\":\"Read more\",\"link_style\":\"default\",\"margin\":\"default\",\"slideshow_height\":\"full\",\"text_color\":\"\",\"slideshow_box_shadow\":\"\",\"slideshow_box_decoration\":\"\",\"slideshow_animation\":\"pull\",\"slideshow_kenburns\":\"\",\"nav_margin\":\"\",\"nav_color\":\"\",\"slidenav_outside_color\":\"\",\"overlay_container\":\"\",\"overlay_container_padding\":\"\",\"overlay_margin\":\"\",\"overlay_style\":\"\",\"overlay_padding\":\"\",\"overlay_width\":\"\",\"title_style\":\"\",\"title_decoration\":\"\",\"title_font_family\":\"\",\"title_color\":\"\",\"title_margin\":\"\",\"meta_color\":\"\",\"meta_margin\":\"\",\"content_style\":\"\",\"content_margin\":\"\",\"link_size\":\"\",\"link_margin\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"slidenav_hover\":true,\"slideshow_ratio\":\"\",\"image_width\":\"\",\"image_height\":\"\"},\"children\":[{\"type\":\"slideshow_item\",\"props\":{\"text_color\":\"\",\"image\":\"wp-content\\\/uploads\\\/plazida-proyectos-ongawa.jpg\",\"image_alt\":\"Ongawa\"}}]}]}]}]}],\"version\":\"1.22.8\",\"type\":\"layout\",\"props\":[]} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ongawa Engineering for human development. All NGOs that focus on development seek a more just, sustainable, egalitarian, peaceful world. They all have great ideals and achievements in their fields of action and, in general, an impeccable public image. But just as in the private sector, they all compete for the attention and preference of their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ongawa - Pl\u00e1zida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plazida.com\/en\/projects\/ongawa\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ongawa - Pl\u00e1zida\" \/>\n<meta property=\"og:description\" content=\"Ongawa Engineering for human development. All NGOs that focus on development seek a more just, sustainable, egalitarian, peaceful world. They all have great ideals and achievements in their fields of action and, in general, an impeccable public image. 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