{"id":3281,"date":"2020-03-16T20:44:28","date_gmt":"2020-03-16T20:44:28","guid":{"rendered":"https:\/\/www.inquietudestudio.com\/desarrollo\/plazida\/?p=3281"},"modified":"2020-04-29T17:38:10","modified_gmt":"2020-04-29T17:38:10","slug":"bocademia","status":"publish","type":"post","link":"https:\/\/www.plazida.com\/en\/projects\/bocademia","title":{"rendered":"Bocademia"},"content":{"rendered":"<p><img decoding=\"async\" src=\"wp-content\/uploads\/plazida-proyectos-bocademia.jpg\" alt=\"Bocademia\"><\/p>\n<h1>Bocademia<\/h1>\n<h2>The healthy fast food for M\u00e1laga breakfasts.<\/h2>\n<div>Imagine a bar like a thousand others that there are in Spain. In a beautiful square in Fuengirola. With its beautiful terrace and its regular customers. A family business where they have put all their savings and thousands of hours of dedication.<\/div>\n<div>\n<p>When the founder died, his children ran the kitchen and bar business they grew up in. The best typical sandwiches from a Malaga breakfast and the classic menu items and lunch of the day.<\/p>\n<p>But the second generation had a different dream. The big dream of creating a brand with its own entity that can grow into a franchise model. They wanted to focus their business on a healthy fast food from breakfast and lunch with the M\u00e1laga touch. A strong, well-designed breakfast brand with a good reputation, consistent product quality, transparency in processes, friendly atmosphere, good prices and surprising new experiences.<\/p>\n<p>The change in business model meant reaching out to a new consumer who is permanently connected, looking for a good price and new experience, who likes to search on the internet to be previously informed and shares on social media their impressions. It also implied competing in a new league with very powerful cafeterias and fast food snack bars, while still keeping a traditional flare.<\/p>\n<p>For the project, which is currently in &#8220;dream&#8221; mode, we worked on its brand platform and the naming process in collaboration with Wildwildweb, in charge of creating the new visual identity.<\/p>\n<\/div>\n<div>\n<p>    <img decoding=\"async\" src=\"wp-content\/uploads\/plazida-proyectos-bocademia-g.jpg\" alt=\"Bocademia\"><\/p>\n<\/div>\n<p><!-- {\"name\":\"PLANTILLA-Proyectos\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"\",\"header_transparent\":\"\",\"animation\":\"\",\"padding_remove_bottom\":true},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\",\"breakpoint\":\"s\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\",\"match\":true},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"link_target\":\"\",\"image_border\":\"\",\"image_box_shadow\":\"\",\"image_hover_box_shadow\":\"\",\"image_box_decoration\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"image\":\"wp-content\\\/uploads\\\/plazida-proyectos-bocademia.jpg\",\"image_alt\":\"Bocademia\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"middle\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"\",\"title_decoration\":\"\",\"title_font_family\":\"\",\"title_color\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"margin\":\"default\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"Bocademia\",\"margin_remove_top\":true,\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\nfont-size:80px;\\n}\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"title_style\":\"\",\"title_decoration\":\"\",\"title_font_family\":\"\",\"title_color\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"margin\":\"small\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"margin_remove_top\":false,\"css\":\".el-element { font-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal; font-size:25px;}\",\"content\":\"The healthy fast food for M\\u00e1laga breakfasts.\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"small\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"\",\"header_transparent\":\"\",\"animation\":\"\",\"padding_remove_bottom\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"lead\",\"text_color\":\"\",\"text_size\":\"\",\"column\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"Imagine a bar like a thousand others that there are in Spain. 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