{"id":3685,"date":"2020-06-01T10:01:20","date_gmt":"2020-06-01T10:01:20","guid":{"rendered":"https:\/\/www.plazida.com\/en\/?p=3685"},"modified":"2023-11-24T19:48:30","modified_gmt":"2023-11-24T19:48:30","slug":"concalma","status":"publish","type":"post","link":"https:\/\/www.plazida.com\/en\/projects\/concalma","title":{"rendered":"conCalma"},"content":{"rendered":"<p><img decoding=\"async\" src=\"wp-content\/uploads\/Pla\u0301zida-branding-conCalma-00.jpg\" alt=\"\"><\/p>\n<h1>conCalma<\/h1>\n<h2>\n<p class=\"p1\"><span class=\"s1\">An organic hair salon where you are the only guest.<\/span><\/p>\n<\/h2>\n<div>\n<p class=\"p1\"><span class=\"s1\">Iv\u00e1n and Noel, interior designer and stylist, decide to undertake together and set up, in an old carpentry shop in Chueca, a new concept of hairdressing and women&#8217;s clothing shop which they call &#8220;The well-furnished head&#8221;. A special place and a different hairdresser&#8217;s shop which, however, lacked a clear thread, especially in the part of the shop, insufficiently defined and used.<\/span><\/p>\n<\/div>\n<div>\n<p class=\"p1\"><span class=\"s1\">From the beginning, they targeted a customer they defined as Boh\u00e8me Bourgeois (BoBo), who consciously consumes local and sustainable products, cultivating a personal, individual, and unique style without being particularly concerned with trends. They are the representatives of a new organic, experiential, committed, natural, guilt-free luxury.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The location of the shop in the Madrid neighbourhood of Chueca, a symbol of freedom and openness in Madrid society, with many innovative commercial proposals, required the creation of something unique.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The opportunity was clear: we needed to articulate a central concept and express it through all the means at our disposal with care, honesty, and a slight touch of rebelliousness at every point of contact with their client.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We made sure to rescue the values behind \u201cLa cabeza bien amueblada\u201d that the clients most appreciated: the pampering, the care, the feeling of security, the exquisite, and absolutely personal treatment. With this in mind, the initial idea was to create a new concept store departing from the central idea of holistic wellbeing\u2014a store that will sell products chosen with care for clients who wish to give themselves a treat, or who need a present for someone. At the same time, we wanted to create a hair salon concept that was less harmful to the environment and more beneficial to the clients\u2019 health.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The shop part was progressively giving all the prominence to the hairdresser&#8217;s.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8220;What sets us apart from other apparently similar proposals is the clear commitment to the well-being of our customers, understood in a holistic way: to look beautiful, to take care of their hair, to spend time on themselves, to relax, and all of this respecting the environment and contributing value to society. In short, we wanted to create a unique experience full of details&#8221;.<\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">In a world that has become a slave to urgency and speed, this new concept also proposes rediscovering the value of time. The clock genuinely and honestly stops when one enters the renovated premises, which they have renamed, as could not have been otherwise, conCalma.<\/span><\/p>\n<p>\u00a0<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"wp-content\/uploads\/Pla\u0301zida-branding-conCalma-01.jpg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"wp-content\/uploads\/Pla\u0301zida-branding-conCalma-02.jpg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"wp-content\/uploads\/Pla\u0301zida-branding-conCalma-03.jpg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"wp-content\/uploads\/Pla\u0301zida-branding-conCalma-04.jpg\" alt=\"\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"wp-content\/uploads\/Pla\u0301zida-branding-conCalma-05.jpg\" alt=\"\"><\/p>\n<\/li>\n<\/ul>\n<p><!-- {\"name\":\"PLANTILLA-Proyectos-OK\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"\",\"header_transparent\":\"\",\"animation\":\"\",\"padding_remove_bottom\":true},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\",\"breakpoint\":\"s\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\",\"match\":true},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"link_target\":\"\",\"image_border\":\"\",\"image_box_shadow\":\"\",\"image_hover_box_shadow\":\"\",\"image_box_decoration\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"image\":\"wp-content\\\/uploads\\\/Pla\\u0301zida-branding-conCalma-00.jpg\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"middle\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"title_style\":\"\",\"title_decoration\":\"\",\"title_font_family\":\"\",\"title_color\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"margin\":\"default\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"conCalma\",\"margin_remove_top\":true,\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal;\\nfont-size:80px;\\n}\"}},{\"type\":\"headline\",\"props\":{\"title_element\":\"h2\",\"title_style\":\"\",\"title_decoration\":\"\",\"title_font_family\":\"\",\"title_color\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"margin\":\"small\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"margin_remove_top\":false,\"css\":\".el-element { font-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: italic;\\nfont-stretch: normal; font-size:25px;}\",\"content\":\"\n\n<p class=\\\"p1\\\"><span class=\\\"s1\\\">An organic hair salon where you are the only guest.<\\\/span><\\\/p>\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"small\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"text_color\":\"\",\"width_expand\":\"\",\"height\":\"\",\"padding\":\"\",\"header_transparent\":\"\",\"animation\":\"\",\"padding_remove_bottom\":false},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-1\",\"breakpoint\":\"m\",\"fixed_width\":\"large\",\"column_gap\":\"\",\"row_gap\":\"\",\"width\":\"\",\"width_expand\":\"\",\"height\":\"\",\"margin\":\"\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"vertical_align\":\"\",\"style\":\"\",\"text_color\":\"\",\"padding\":\"\"},\"children\":[{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"lead\",\"text_color\":\"\",\"text_size\":\"\",\"column\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"\n\n<p class=\\\"p1\\\"><span class=\\\"s1\\\">Iv\\u00e1n and Noel, interior designer and stylist, decide to undertake together and set up, in an old carpentry shop in Chueca, a new concept of hairdressing and women's clothing shop which they call \\\"The well-furnished head\\\". A special place and a different hairdresser's shop which, however, lacked a clear thread, especially in the part of the shop, insufficiently defined and used.<\\\/span><\\\/p>\",\"css\":\".el-element {\\nfont-family: 'Lyon Text Web';\\nfont-weight: 400;\\nfont-style: normal;\\nfont-stretch: normal;\\n}\"}},{\"type\":\"text\",\"props\":{\"margin\":\"default\",\"column_breakpoint\":\"m\",\"text_style\":\"\",\"text_color\":\"\",\"text_size\":\"\",\"column\":\"\",\"position\":\"\",\"position_z_index\":\"\",\"maxwidth\":\"\",\"maxwidth_breakpoint\":\"\",\"block_align\":\"\",\"block_align_breakpoint\":\"\",\"block_align_fallback\":\"\",\"text_align\":\"\",\"text_align_breakpoint\":\"\",\"text_align_fallback\":\"\",\"animation\":\"\",\"visibility\":\"\",\"content\":\"\n\n<p class=\\\"p1\\\"><span class=\\\"s1\\\">From the beginning, they targeted a customer they defined as Boh\\u00e8me Bourgeois (BoBo), who consciously consumes local and sustainable products, cultivating a personal, individual, and unique style without being particularly concerned with trends. They are the representatives of a new organic, experiential, committed, natural, guilt-free luxury.<\\\/span><\\\/p>\\n\n\n<p class=\\\"p1\\\"><span class=\\\"s1\\\">The location of the shop in the Madrid neighbourhood of Chueca, a symbol of freedom and openness in Madrid society, with many innovative commercial proposals, required the creation of something unique.<\\\/span><\\\/p>\\n\n\n<p class=\\\"p1\\\"><span class=\\\"s1\\\">The opportunity was clear: we needed to articulate a central concept and express it through all the means at our disposal with care, honesty, and a slight touch of rebelliousness at every point of contact with their client.<\\\/span><\\\/p>\\n\n\n<p class=\\\"p1\\\"><span class=\\\"s1\\\">We made sure to rescue the values behind \\u201cLa cabeza bien amueblada\\u201d that the clients most appreciated: the pampering, the care, the feeling of security, the exquisite, and absolutely personal treatment. With this in mind, the initial idea was to create a new concept store departing from the central idea of holistic wellbeing\\u2014a store that will sell products chosen with care for clients who wish to give themselves a treat, or who need a present for someone. At the same time, we wanted to create a hair salon concept that was less harmful to the environment and more beneficial to the clients\\u2019 health.<\\\/span><\\\/p>\\n\n\n<p class=\\\"p1\\\"><span class=\\\"s1\\\">The shop part was progressively giving all the prominence to the hairdresser's.<\\\/span><\\\/p>\\n\n\n<p class=\\\"p1\\\"><span class=\\\"s1\\\">\\\"What sets us apart from other apparently similar proposals is the clear commitment to the well-being of our customers, understood in a holistic way: to look beautiful, to take care of their hair, to spend time on themselves, to relax, and all of this respecting the environment and contributing value to society. In short, we wanted to create a unique experience full of details\\\".<\\\/span><span class=\\\"s1\\\">\\u00a0<\\\/span><\\\/p>\\n\n\n<p class=\\\"p2\\\"><span class=\\\"s1\\\">In a world that has become a slave to urgency and speed, this new concept also proposes rediscovering the value of time. 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Iv&aacute;n and Noel, interior designer and stylist, decide to undertake together and set up, in an old carpentry shop in Chueca, a new concept of hairdressing and women&rsquo;s clothing shop which they call &ldquo;The well-furnished head&rdquo;. A special place and a different hairdresser&rsquo;s shop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>conCalma - Pl\u00e1zida<\/title>\n<meta name=\"description\" content=\"Creation of a new concept of organic and slow hairdressing brand where the holistic wellbeing of the client is what counts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plazida.com\/en\/projects\/concalma\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"conCalma - 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