{"id":62,"date":"2020-03-09T14:07:27","date_gmt":"2020-03-09T14:07:27","guid":{"rendered":"http:\/\/localhost\/themes\/2019\/yoko\/Website_WP\/?p=62"},"modified":"2020-03-24T23:14:29","modified_gmt":"2020-03-24T23:14:29","slug":"10-moments-in-which-you-will-need-a-branding-consultancy","status":"publish","type":"post","link":"https:\/\/www.plazida.com\/en\/blog\/10-moments-in-which-you-will-need-a-branding-consultancy","title":{"rendered":"10 moments in which you will need a branding consultancy\u00a0"},"content":{"rendered":"\n

\n#brandingconsultancy<\/p>\n\n\n\n

\nOne\nof the reasons that moves me to keep this blog alive is my will to\nlift, little by little, the veil that covers this activity. If you\nhaven’t experienced the creation or change of a brand, it’s likely\nthat you won’t know when we can add value to your business. This is a\ncompilation of the most common situations:<\/p>\n\n\n\n

\n1.\nWhen you create a new company or product<\/h2>\n\n\n\n

\nIn\nthe world we live in, it’s almost never enough to merely have an\nexcellent product or do something very well. Independently of the\nsector you’re part of, and while we invent a new reality in which\ncompetition will no longer be needed, you will have to make your way\nand gain the client’s attention, in order to mean something relevant\nfor her. Your client needs to know right from the beginning who you\nare, how you express yourself, and what you’ve come to tell the world\nthat others can’t tell. This is the first step for you to gain some\nspace in her mind and heart. Even if you’re inventing a new category,\nit’s necessary to distill your essence, internalise it appropriately\nand transmit it with all the means at your disposal.<\/p>\n\n\n\n

\n2.\nWhen you decide to invest in your brand<\/h2>\n\n\n\n

\nIf,\nat the time you created your company, you decided to save some bucks\nin the initial moments, when expenses abounded and resources were\nscarce, you can resort to a branding consultancy later on, when your\nbusiness is starting to become profitable and you feel the need to\ngain more attention. In fact, as I commented in a previous\npost<\/a>,\nit’s often this reinvention moment that is the most critical, as the\ncompany will need to adequately define its identity strategy and\npolish its contact points with its target audience in order to create\nthe desired experience.<\/p>\n\n\n\n

\n3.\nWhen you want to change your professional life<\/h2>\n\n\n\n

\nThis\nis the moment to invest time and energy to discover who you are, to\ngrow on your strengths, to identify your values, to establish what a\nsuccessful life would mean to you, and to start a professional life\nthat allows you to grow. Those who know me, know that I believe that\na fulfilling professional life comes from growing on one’s own\nstrengths, sliding down the slope instead of climbing uphill.\nDeveloping one’s natural talent instead of forcing oneself to be good\nat something that’s too hard or too boring.<\/p>\n\n\n\n

\n4.\nWhen the name or the logo or the visual style aren’t helping<\/h2>\n\n\n\n

\nThere\nare times when a hurried choice of name, logo or visual style are a\nheavy burden for a company’s advance, or mean high advertising costs\nto communicate what isn’t instantly perceived. Becoming conscious of\nthe fact that a powerful idea must be easily identifiable and that\ntransmitting it in the adequate visual tone and language can be the\nfirst step before deciding to look for help from a branding\nconsultancy.<\/p>\n\n\n\n

\n5.\nWhen you decide to enter more demanding markets<\/h2>\n\n\n\n

\nWhen\nyou decide to enter a new market, you must take into account what the\ncompetitive setting is like, not just at the product level, but also\nat the brand level. The English or the German market are, for\ninstance, much more demanding and competitive in these respects. No\nbrand can compete there without handing itself over to professional\nhands in order to generate the correct messages and look&feel.<\/p>\n\n\n\n

\n6.\nWhen you’re not what your brand says you are<\/h2>\n\n\n\n

\nThis\nis a clear case for beginning a branding project: the famous gap\nbetween identity and image. If what we want to be, that in which we\nbelieve or what we are, is not adequately perceived, this is a clear\nmoment to invest in branding.<\/p>\n\n\n\n

\n7.\nWhen there is no brand culture<\/h2>\n\n\n\n

\nOne\nof the consequences of a company’s growth, is a progressive\ndisconnection from the discourse that created it. The entrepreneur is\nno longer present to the same extent, and the processes and internal\nbureaucracy lead to a situation in which the importance of living the\ndiscourse and transmitting it correctly to the exterior is forgotten.\nRegaining the thrill of jointly building a brand often requires a\nlong process of cultural change within the company.<\/p>\n\n\n\n

\n8.\nWhen you need to organise and systematise<\/h2>\n\n\n\n

\nAnother\nreason to look for professional help is the will to recover\nconsistency when your company’s growth has been badly structured or\ndisorganised. Studying the adequate brand architecture model for your\ncompany’s strategy, as well as ordering and systematising your\ndevelopments in an online download centre.<\/p>\n\n\n\n

\n9.\nWhen you want to start a new business that will help change the world<\/h2>\n\n\n\n

\nIf\nthere are many things that you see around you that you don’t like,\nand you want to become an entrepreneur who does business in a\ndifferent way; if you believe that there are many ways to innovate\nthat will allow us to make a positive change and that the main thing\nis not to lose track of the idea that our company’s benefits must\nnever be more important than the common good, then grasp is without a\ndoubt your branding consultancy.<\/p>\n\n\n\n

\n10.\nAnd afterwards?<\/h2>\n\n\n\n

\nOnce\nyour whole strategy and brand identity have been developed and after\nits launching campaign, we want to continue helping you, becoming the\n“brand guardian”, briefing the communication, advertising\nand human resources agencies, and helping with the daily management\nand with the challenges that the brand must face to retain its value.\nWe want to become your brand management external department. <\/p>\n","protected":false},"excerpt":{"rendered":"

#brandingconsultancy One of the reasons that moves me to keep this blog alive is my will to lift, little by little, the veil that covers this activity. If you haven’t experienced the creation or change of a brand, it’s likely that you won’t know when we can add value to your business. This is a […]<\/p>\n","protected":false},"author":1,"featured_media":3022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n10 moments in which you will need a branding consultancy\u00a0 - Pl\u00e1zida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plazida.com\/en\/blog\/10-moments-in-which-you-will-need-a-branding-consultancy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 moments in which you will need a branding consultancy\u00a0 - Pl\u00e1zida\" \/>\n<meta property=\"og:description\" content=\"#brandingconsultancy One of the reasons that moves me to keep this blog alive is my will to lift, little by little, the veil that covers this activity. 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