When the founder died, his children ran the kitchen and bar business they grew up in. The best typical sandwiches from a Malaga breakfast and the classic menu items and lunch of the day.
But the second generation had a different dream. The big dream of creating a brand with its own entity that can grow into a franchise model. They wanted to focus their business on a healthy fast food from breakfast and lunch with the Málaga touch. A strong, well-designed breakfast brand with a good reputation, consistent product quality, transparency in processes, friendly atmosphere, good prices and surprising new experiences.
The change in business model meant reaching out to a new consumer who is permanently connected, looking for a good price and new experience, who likes to search on the internet to be previously informed and shares on social media their impressions. It also implied competing in a new league with very powerful cafeterias and fast food snack bars, while still keeping a traditional flare.
For the project, which is currently in “dream” mode, we worked on its brand platform and the naming process in collaboration with Wildwildweb, in charge of creating the new visual identity.