Helped by a favorable economic situation for companies like theirs that focus on foreign markets and a "Made in Spain" in the footwear sector recognized internationally for its craftsmanship and quality, the brand was born with the intent of improving the external perception of Spanish footwear from a much more sophisticated image than the current one.
In this context, Magro Cardona reinvented classic shoes for a sophisticated and authentically elegant traveling woman, offering an honest luxury product with ground-breaking designs. Against the competition, its positioning flees from pre-established formulas and maintains an unwavering commitment to the best tradition of "Made in Spain”.
Plázida has helped Magro Cardona to strategically analyze its market, to define the meanings associated with its brand, to make an action plan and a detailed business plan, which started from a meticulous product scan. In short, everything necessary to put a company that is born from the concept of brand into the finishing line.